Vios Nutrition Launches Matrix Total Nutrition Shake


For more information, contact:
Craig Fishel
Upstream Public Relations




WINSTON-SALEM, N.C. (September 27, 2016) — On Saturday, September 17, Víos Nutrition (Víos), asked the crowd of more than 200 at its Elevation sales conference in Winston-Salem a simple question – does your shake have the Matrix? This question was the culmination of the company’s first two-day sales conference and seminar, and served as the introduction of Matrix, its new, all-natural total nutrition shake.

Víos’s Matrix is a complete, plant-based meal replacement shake with a balance of protein, complex carbohydrates, omega-3 fatty acids, natural vitamins, minerals, trace minerals, branched chain amino acids and high quality fiber. Matrix is whey-free, with no added sugar, salt, synthetic vitamins or minerals, fillers or preservatives. It is also dairy-free, gluten-free, non-GMO and is verified organic by the USDA.

Simply put, Matrix is unlike anything else on the market today.

“Víos Matrix represents the evolution of the total nutrition shake,” said Joe Land, co-founder of Víos Nutrition. “Simply put, it’s game-changing. Matrix’s combination of all-natural ingredients provide users with everything they need to perform at their best, whether as a pre- or post-workout shake, or day-to-day as a meal replacement. When we introduced this product at Elevation, our Brand Partners in attendance went through the roof, and I can’t wait for them to bring Matrix directly to our customers! It’s the perfect product introduction at the perfect time for our company.”

Matrix’s proprietary blend focuses on four key areas to help fuel the body:

  • Protein: Organic Millet, Organic Quinoa, Organic Pea, Organic Pumpkin Seed
  • Fiber and Carbohydrates: Organic Golden Flax Seed (micro-milled), Organic Apple Pectin, Organic Pysillium Seed, Organic Aloe Leaf
  • Pre- and Probiotics: of Organic Chicory Root Inulin, Lactobacillus Acidophillus, Lactobacillus Bulgaricus, and Lactobacillus Bifidus, Organic Pineapple Bromelain enzyme and Organic Papaya enzyme Papain, Alpha and Beta Amylase (carbs), Protease (protein), Lipase (fat), Cellulase (fiber)
  • Adaptagens: Organic Maca powder, Organic Ashwaganda powder, Organic Schizandra powder, Organic Rhodiola rosea powder

This powerful combination of ingredients promotes overall good health in a number of areas. Matrix’s protein blend promotes muscle strengthening and conditioning; it’s fiber and carb blend helps boost stamina energy and endurance; pre- and probiotics promote digestive health and support the body’s immune system; and its revolutionary adaptagen mix helps the body’s resistance to stress, anxiety and fatigue.

Matrix was developed and formulated by nationally renowned nutritionist, author and teacher Dr. Gordon Tessler, PhD, author of The Genesis Diet, and is marketed exclusively by the company’s highly-trained, independent Brand Partners. Through its premium entrepreneurial business system, the company provides its Brand Partners with all of the tools, support, customer care and marketing materials to be successful.

“Most people don’t realize that the majority of protein shakes on the market today are very high in protein, and very low in complex carbohydrates and fat,” said Dr. Tessler. “And believe it or not, too much protein is not good for you! To digest and utilize proteins properly, you need nutritional balance. Matrix is the first shake to accomplish that balance, combining all-natural protein with the carbs, pre- and probiotics, and adaptagens to provide the maximum impact and overall health benefit. It is truly a complete, whole food shake that will supply the nutrition of a meal without the extra calories.”

Matrix is the second product introduced by Víos Nutrition in 2016, a premium whole food, plant-based nutrition supplement company based in Winston-Salem. The company also markets and distributes PHYTE, a whole-food greens product containing powerful cereal grasses and their essential vitamins, minerals and proteins that promotes overall good health. Víos PHYTE’s proprietary green blend is rich in chlorophyll, which is vital for the synthesis and function of healthy oxygen-rich blood, boosting stamina and endurance. This blend of cereal grasses, spirulina, chlorella, and other greens contains essential enzymes and fiber that aid in digestion and help maintain healthy PH balance. 

All Víos supplements contain certified organic ingredients, and are gluten-free and non GMO to deliver to your body the vital nutrients it needs – in convenient, single-serve packets.

Matrix will be available in late 2016 through the company’s Brand Partners across the country. Like Víos PHYTE, it is available in convenient, single-serve packets for people’s on-the-go-lifestyles. For more information about Víos and its products, please visit  


About Víos Nutrition  

Víos Nutrition develops whole food, plant-based nutrition supplements designed to give customers more of the natural essentials their bodies need, when they need them. Based in Winston-Salem, N.C., Víos Nutrition provides the highest quality products to our customers in convenient, single-serve packets to give them the healthy nutrition they need, when they need it. Marketed and sold exclusively through the company’s independent Brand Partners, Víos Nutrition products contain certified organic ingredients, and are gluten-free and non GMO. For more information, please visit  




404 Conference Comes to Las Vegas

404 Conference Comes to Las Vegas

A Different Kind of Event for Digital Marketing and Web Development;
Attracting Thought Leaders, Industry Experts, Marketers, and Developers from Three Continents

Bedford, New Hampshire, USA, September 22, 2016—Tired of just another digital marketing or web development conference? Then you may want to consider traveling to Las Vegas, November 2nd through 4th, for a breath of fresh air at an event simply called 404. Yes, it’s a conference for digital marketing and web development professionals, but it’s quite different from the norm. It’s vendor and platform agnostic and takes a brutally honest approach by focusing on past missteps and failures made by both corporations and digital marketing agencies, and focuses on how to learn from those mistakes.

404 is the brainchild of European software maker Kentico Software, which has a strong and growing presence here in the United States as well as the Asia Pacific region. “We wanted to do something unconventional,” said Petr Palas, Founder and CEO. “There are so many events out there, so many variations on a theme. 404 is quite different. We’re coming at this from the other side —not by looking at the best that the industry has been able to accomplish, but scrutinizing some of the missteps and seeing what we can learn from those mistakes.”

Iva Konecna, Events Manager at Kentico, added, “404 is about being totally honest and pulling everyone out of their comfort zones. That’s where some truly important learning and innovative thinking can take place.”

From Website Design and Performance to Email Campaigns and Customer Personalization

The 404 Conference embraces developers and marketers alike and will explore topics from website development and landing page design to email campaigns and customer personalization. The conference will feature 30+ business and technology track sessions. Here are some of the highlights: 

Drawing Thought Leaders, Industry Experts, and Digital Marketers from Around the Globe

  • Andy Thompson, Director and CTO, GetStarted (Australia)
  • Ann Handley, Chief Content Officer, MarketingProfs (USA)
  • Arnie Kuenn, CEO, Vertical Measures (USA)
  • Barbara Fusinka, Data Solution Architect, Microsoft (United Kingdom)
  • Maarten van den Hooven, Senior Developer, TrueLime­ (Netherlands)
  • Philip Jakipse, Microsoft MVP and Principal Consultant, SDS (USA)
  • Ramon Forster, CEO, Picturepark (Switzerland)
  • Scott Liewehr, CEO, Digital Clarity Group, CODiE Awards Judge and CMS-Connected Host (USA)
  • Scott Stratten, President of UnMarketing, Named by Forbes as one of the Top 5 Social Media Influencers in the World (Canada)
  • Vince Mayfield, CEO, Bit-Wizards (USA)

More Than 30 Session Topics…

Business Track

  • “Good vs. Good Enough Content”
  • “How Terrible Mistakes Turned into Tremendous Victories”
  • “How Traditional Thinking Nearly Killed Innovation”
  • “Negotiating the ‘Stupid’ Out of UX Design”
  • “Taming the HiPPO (Highest Paid Person’s Opinion)”
  • “The Big Bang Project—IT Nerd and Marketing Chic: Fail or Fuse”
  • “The Power of Why: Moving Beyond Conversions”

Technology Track

  • “Agile Failures: Stories from the Trenches”
  • “Automated Deployments with Zero Downtime”
  • “Culture Shock—How to Overcome the Common Pitfalls of Localizing Your Website”
  • “Fixing the Failures of Too Much Success”
  • “Good, Better, Best Website Performance Optimization”
  • “Predicting the Future as a Service with Azure ML and R”
  • “When Deploying to the Cloud Goes Horribly Wrong”


Roundtable Discussions

404 is all about bringing like-minded developers and digital marketing professionals together to share their experiences. So show management is arranging for roundtable discussions where attendees can choose from 20 different discussion topics.

Live Taping of CMSConnected Show

CMSConnected, the very popular web-based program billed as “The Content Management Industry’s Headline News, Articles & Commentary Source,” will be leaving the comfort of their studio and recording live in Las Vegas—and taping a show from the floor of the 404 conference. That’s taking place on Friday, November 4th.

And Don’t Forget about the 404 Awards

The conference will feature the first ever “404 Awards”, recognizing the most creative and innovative solutions to “not found” pages. While regarded as an afterthought by a lot of companies, 404 pages are indeed a touchpoint and yet another opportunity to provide website visitors with an extraordinary experience and to prove they are a truly customer-centric business.

All product and company names herein may be trademarks of their respective owners.

SMF Launches New Website and Fall Collection


STYLES MAKE FIGHTS has announced the debut of a revamped retail website and the unveiling of their fall apparel collection this week. 

Inspired by combat sports and fashion, STYLES MAKE FIGHTS combines the prestige of title fights with fashion. The 2016 fall collection brings more unique pieces to the already stunning line, including the highly anticipated women’s crop top hoodie.

The modernized website now features a link to the SMF blog, the SMF Gallery of supporters and sponsored fighters in their gear, as well as a space for custom competition apparel requests.

Another innovative addition to the site is the Brand Ambassador portal, made available to support the masses of fans clamoring to promote the brand to receive some free apparel, or even make a little extra cash on the side. Potential candidates simply fill out and submit the form under the Brand Ambassador tab to make a case as to why they would be a great choice.

Styles Make Fights
3592 Rose Mead Blvd, Suite 178, Rosemead, CA 91770

For more information, contact Dr. Tony Vercillo at or 310.498.7991

The Sparkle of Silver – DC Fashion Week Celebrates its 25th season

WASHINGTON, DC, September 19, 2016 – In August the world was memorized by the glitter of gold. While the Olympics focused on international competition, in September international culture takes center stage in DC Fashion Week’s 25th season.  This silver anniversary promises to be the global fashion showcase, with diversity seen nowhere else.

When silver is first

DC Fashion Week (DCFW) has earned the accolades of the Washington Awards Program (Best Tourist Attraction 2016) and BizBash (#3 of the Top 100 Events since 2009) for good reason.  Many international designers select the nation’s capital as the site for their US premiere.  This year represents the largest number of local, national and international labels presenting.  As it does every season, the list of participating countries grows; now to include Ethiopia and 10 fashion houses from Estonia.

Opening ceremony 

Experienced fashionistas have saved the date for the kickoff event on Wednesday, September 21st.  Yards Park will transform into the perfect backdrop for an affair including live entertainment, the opening fashion show, and pop-up retail shops.   Don’t miss featured guest model Steven Beck soon appearing in Vivica Fox’s new reality series on Lifetime. It sets the bar for five evenings of elegance supported by major sponsors including Capitol Riverfront, MarketPlace Development, Dirty Martini, Events DC, CND Vinylux, and many more.

Anniversaries mark traditions

DCFW celebrates traditions with distinguished events. Thursday, September 22nd the Fashion Industry Networking Party puts trade professionals stylishly together at the largest fashion mixer in DC.  Friday, September 23rd continues a commitment to highlight the importance of men’s fashion in the Washington Menswear Collection.  This event presents established labels such as Lacoste, Brooks Brothers and Thomas Pink as well as special guest menswear designers.  Saturday, September 24th, rising U.S. fashion designers and indie music arts are featured in the Metropolitan Emerging Designers & Indie Artist Showcase (M.E.D.I.A) as a core part of DCFW’s mission to support future fashion industry leaders.

Everyone wins

When exceptional global talents, 100 diverse models and the latest ‘Glam Squad’ come together for the 25th International Couture Collections Show on Sunday, September 25th it illustrates the true spirit of international collaboration.   This dazzling gala is held at the Carnegie Library in Washington DC’s Mount Vernon Square.   It is sure to be a finale of signature style only the inclusive partnerships of DC Fashion Week can bring. 



Imperial Design Easy 2 PacK [10A] Worldwide Universal Travel Power Adapter Plug Kit Set for US, EU, AU, UK and More,CE ROHS FCC Approved, SP120U

Imperial Design SP120U has designed our Travel Adapter Plug with globetrotters in mind! Easy 2 Pack plug adaptors has 4 pieces snap together to create a lightweight unit that comfortably fits backpacks or suitcases.

All-In-One Universal Power Adapter: From Europe to Ireland and anywhere in between, our universal travel adapter plug will help keep you connected in over 150 countries! Featuring four plugs and a handy USB worldwide power adapter, you can use standard wall AC adaptor outlets virtually anywhere. WARNING THIS NOT A VOLTAGE CONVERTER!

Dependable Power: ROHS, and CE certified, our universal travel outlet adapters bring value! With AC power up to 10Amp and worldwide travel adapter USB power at 5V DC 2500mA, youll always have your favorite electronics (Not suitable for appliances that require over 1500 watts).

Safe, Premium Quality: We designed our adapters to offer reliable durability, ensuring a long lasting worldwide travel power plug wherever you go! Made of full copper with nickel-plating, they’re fire resistant and feature safety shutters and an LED charge indicator for a trusted product.

+ Lifetime Guaranteed: At Imperial Design, customer satisfaction is always our top priority. When you purchase our international power adapter, you’ll also receive our risk free lifetime guarantee! If you have any issues with your plug adapter, let us know and we’ll replace it.

Stay Connected Worldwide!

Traveling is a great way to immerse yourself in different cultures. But while you’re away, it’s important to stay connected, ensuring that you’re up-to-date with work, in touch with family and able to use your appliances.

With our Universal Travel Power Adapter, you can use wall AC plugs in over 150 countries! Whether you’re in South America, Canada, or New Zealand, Type I, Type C, Type G, and Type B plugs keep you connected. Our set even includes a plug to USB adapter that’s great for Apple, Samsung, and HTC devices.

We designed our worldwide adapter charger with globetrotters in mind! The pieces snap together to create a lightweight unit that comfortably fits backpacks or suitcases. Your order also includes a black carrying case for added convenience. Our wall plug adapters are ROHS, and CE certified and offer incredible power! AC: 10Amp 100-250V and universal adapter USB Charger: 5V DC 2500mA.

At Imperial Design, we go the extra mile to ensure that our premium quality standards are met. With strict testing methods, fire resistant materials, safety shutters and an LED charge indicator, you’ll receive a safe, dependable adapter converter!

Why Choose Our Universal Charger Adapter?

– Wall AC adapter plug works in 150+ countries
– Adapter plug great for travel
– Includes carrying case
– Tested for quality
– Durable materials

Try It Today Risk Free with Our Money Back Satisfaction Guarantee!

*Stock is limited. Order today to ensure availability.

Order Your Adaptor Charger Now and Connect to the World Around You!

Kentico Introduces ‘Marketing Excellence’ Program

Kentico Introduces ‘Marketing Excellence’ Program

New Consulting Service Guides Customers Toward Successful Digital Marketing Campaigns

Bedford, New Hampshire, USA, September 19, 2016Kentico Software, a provider of an all-in-one CMS, E-commerce, and Online Marketing platform, has just unveiled a new consulting service designed to help customers take full advantage of its digital marketing capabilities. This new professional service guides digital marketers, project managers, and other end users through the effective use of the Kentico Online Marketing solution, providing in-depth evaluations of each customer’s digital marketing efforts as well as recommendations for improvement.

About the Marketing Excellence Program

The program works by having a Kentico Marketing Excellence consultant effectively looking over the shoulder of each program participant. After purchasing consulting credits, the process begins with a Kentico consultant reviewing the customer’s project plan. Through a series of highly interactive meetings, the customer’s specific goals are addressed, and discussions take place on how to realize these goals with Kentico. The consultant is on board for a significant period of time, reviewing a company’s work, answering questions, and proposing solutions and best practices every step of the way. A retrospective meeting delivers final closure, ensuring that the customer is working effectively, fully utilizing Kentico’s Online Marketing capabilities, and taking full advantage of best practices.

“Technology alone is rarely the answer,” commented Katerina Foretova, Digital Marketing Consultant at Kentico. “That’s why Kentico offers an increasingly broad array of training and consulting services­—to help clients correctly deploy the solution from a technical point of view, and now, with this latest offering, to work directly with digital marketers in a more consultative fashion. By working hand-in-hand with our customers, we are able to provide extraordinarily useful feedback and insights. The new Marketing Excellence Program is further evidence of our unwavering commitment to customers.”

The Kentico Marketing Excellence program includes:

  • An evaluation and overview of a customer’s digital marketing efforts
  • Focused instructions on Kentico’s Online Marketing features
  • Assistance with setting up Online Marketing functionalities
  • Advice on various marketing scenarios and how they can be realized through the Kentico platform
  • The resolution of marketing-specific challenges
  • Best practices for achieving operational excellence
  • Recommendations for fine-tuning the effectiveness of marketing campaigns

To learn more about this new program, please visit the Kentico Marketing Excellence web page.

About Kentico

Kentico is an all-in-one CMS, E-commerce, and Online Marketing platform that drives business results for companies of all sizes, both on-premise or in the cloud. It gives customers and partners powerful, comprehensive tools and customer-centric solutions to create stunning websites and manage customer experiences easily in a dynamic business environment. The Kentico Web Content Management Solution‘s rich selection of out-of-the-box web parts, easy customizations, and open API, quickly gets websites operational. When combined with the full set of integrated solutions, including Online Marketing, E-commerce, Online Communities, and Intranet and Collaboration, Kentico fully optimizes the digital customer experience across multiple channels.

Founded in 2004, Kentico is a Microsoft Gold Certified Partner headquartered in the Czech Republic with offices in the US, UK, Netherlands, and Australia. Kentico has 1,000 digital agency partners and powers more than 25,000 websites across 100 countries. Customers include Gibson, Twinings, Ingram Micro, Mazda, Kingspan, Hunter Fan, Starbucks, and Allergan.

All product and company names herein may be trademarks of their respective owners.

Chilean Designer Ruben Campos Boasts About Canceling His Show in New York at Last Minute

Chilean Designer Ruben Campos Boasts About Canceling His Show in New York at Last Minute
In a devious and reprehensible attempt to garner press coverage, Chilean fashion designer Ruben Campos has brought negative attention and publicity to himself. Mr. Campos recently boasted to “Las Ultimas Noticias” newspaper in Santiago that he canceled his scheduled fashion show at Couture Fashion Week New York on September 11, 2016 because he was not satisfied with the models for his show. What he neglected to mention was that he himself selected the models for his show the previous day and never expressed any dissatisfaction with them at that time. In his interview with LAN, Mr. Campos claims the models were too short, and that he requires models a minimum 1.75 meters tall (5’8”). According to Couture Fashion Week producer Andres Aquino, all the models Mr. Campos selected were between 5’9” and 6’. Mr. Campos also claims he fitted the models on Saturday with the dresses to be shown on Sunday. This is not true. He did not bring the dresses to the fitting on Saturday, as is the standard procedure when preparing for an important fashion show. And if he claims to have fitted the models on Saturday, why did he do that if the models were not up to his standards? And why did he not mention his complaint to the event producer and staff during the fitting? There were more than enough models on hand during the fitting, so if some did not meet his requirements, there were plenty of alternates available.
Mr. Campos showed an arrogant un-professionalism with his last minute cancellation. He never had the courtesy to notify the event organizers that he was pulling out. Staff frantically tried to reach Mr. Campos for several hours when he did not show up on Sunday afternoon with the dresses to be shown on the runway. Models were waiting with their hair and makeup done, the audience was literally seated, the press was ready to cover the show with anticipation. Couture Fashion Week associate Pierre Dulanto of Moda Total, even had a special music mix prepared and cued to play during Mr. Campos’s show. Finally, a few minutes before the show was scheduled to begin, Mr. Campos decided to contact the producer and casually say he decided not to show. Needless to say, this caused a huge number of problems. Event staff scrambled to call in some additional performers, and the Elie Esper Salon, long time Couture Fashion Week Official Hair Stylists, stepped in to show some dazzling hair creations for the audience who had been looking forward to seeing the designs of Ruben Campos. The event producer had to apologize and offer the audience access to another show and the after party as compensation, which represents a monetary hit to the event.
Mr. Campos’s complete lack of respect for the hard-working models, hair and makeup artists, event producer, audience and press is shocking. Thousands of dollars in pre-event promotion, preparation and sales efforts for Mr. Campos’s show were done by Couture Fashion Week. He seems proud of how badly he treated all the people involved, and even boasted that he has done this type of thing several times before. By playing the diva extraordinare, Mr. Campos brought great distress to the young women dreaming of their catwalk moment. One of the models who traveled to New York for the event was extremely upset, saying “My parents flew in from California and spent lots of money on travel and hotel to see me on the runway, only to find out at the last minute that Mr. Campos decided to cancel the show.” And like her, many other models did not commit to walk in other shows because they were selected to be in Mr. Campos’s show.
Over 250 press organizations cover Couture Fashion Week, and the attending audience was around 350 people for Mr. Campos’s show. This season the event is also being covered by ZEE TV with a global reach over 1 billion viewers.
Hopefully, the experience that Couture Fashion Week had with Ruben Campos in New York will serve as a warning to other event pro

ducers and organizers who might consider working with this designer.Save



For Immediate Release:
September 2, 2016

Los Angeles, CA – NEXT2GET, a California apparel design firm recently launched a Kickstarter campaign for garnering widespread support and financial backing for its apparel brand, in order to finance the relaunch of the Company’s website and strengthen its inventory position.

The NEXT2GET motivational apparel collection for men includes a range of training and casual tees and muscle tank tops featuring NEXT2GET’s motivational, contemporary branding. Prices for graphic tees currently run at $29.99. The line ensures comfort and performance with the use of stretch and moisture-managing fabrics that allow optimal function. The NEXT2GET women’s line boasts similar features, offering tank tops and tees as well. Prices for women’s graphic tees are also $29.99. The Company states that it will be offering hats soon at a $22.99 price point.

“I believe very strongly in my company “NEXT2GET” as it is a motivational brand which can branch out to be so much more than apparel”, said project creator and NEXT2GET founder, Larry Williams Jr. “Motivation and inspiration are essential in our lives. You can be NEXT2GET in fitness, sports and self-motivation, you just need the mindset and persistence to go for it.”

NEXT2GET is an inspirational brand dedicated to motivation, discipline and determination.

Kickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. ‘Backers’ who support a project on Kickstarter get an inside look at the creative process, and help that project come to life. Typically, Backers get to choose from a variety of unique rewards offered by the project creator. Rewards vary from project to project, but often include a copy of what is being produced (CD, DVD, book, etc.) or an experience unique to the project.

All ‘Backers’ of the NEXT2GET Kickstarter campaign will receive ‘Rewards’ including NEXT2GET motivational ‘thank you’ cards to everyone that pledges $100.00 or more. The Company will also send a shirt to 10 people who pledge the largest amount to the campaign.

The Kickstarter campaign is officially open until September 25, 2016.

For more information about the Kickstarter campaign, visit: 

Contact: Larry Williams Jr.
Phone: 310-591-0393
Instagram: next2get.n2g
Facebook: next2get

Hastings & Hastings Offers Advice on Motorcycle Safety

For residents of Phoenix, Arizona, summer is all about finding ways to beat the heat and stay cool. As  temperatures rise above 110-degress, many Phoenicians decide it is time to head out of town. They  retreat to the cooler climates of Flagstaff, Prescott, Payson, or leave the state entirely. Taking a road  trip is a way to escape the oppressive heat of the Valley of the Sun and it is also an excellent way to  have fun. For many individuals, motorcycles represent a thrilling and fun alternative to automobiles.  Hastings & Hastings acknowledges that there is little better than hitting the open road on the back of a  motorcycle. However, motorcycles do pose unique safety concerns. Accidents involving motorcycles are  often quite severe, and have a high likelihood of result in major injury or death. Hastings & Hastings  offers advice on motorcycle safety.

One of the most important factors in motorcycle safety is proper attire. It is absolutely vital that riders wear a helmet. Hastings & Hastings notes that for helmets to function properly they need to fit properly. A helmet that is too snug will be uncomfortable and could even prove dangerous in the event of an accident. A helmet that is too loose could fly off in an accident and leave the rider exposed. Helmets should be full-face and extend around the entire head.

In their years providing representation for accident victims, Hastings & Hastings has learned the importance of proper footwear. Motorcycle shoes should be sturdy and snug. This allows optimal control of the motorcycle and provides protection in the event of an accident.

For motorcyclists, awareness on the road is important. Hastings & Hastings speaks on the danger of blind spots. A blind spot in an area around a car that drivers cannot directly observe by looking in their rearview or side-view mirrors. If a motorcyclist is in a driver’s blind spot, they are in danger. The nearby car could perform a lane change without ever knowing that the motorcyclist is present. Hastings & Hastings advises motorcyclists to avoid cruising in a car’s blind spot, which is typically 4-5 feet behind the vehicle on either side.

“Statistics routinely show us how dangerous it can be to ride a motorcycle. However, by taking the proper safety precautions, we can reduce the risk significantly. We would never want to discourage people from enjoying their motorcycles, but we would do anything we can to keep them safe,” said David Hastings, the founder of Hastings & Hastings.

The Sweetest Day of the Summer: August 22nd is National Eat-A-Peach Day


The Sweetest Day of the Summer: August 22nd is National Eat-A-Peach Day

Enjoy Summer’s Harvest Now and Year-Round Thanks to Locally-Grown, Canned California Cling Peaches

Sacramento, CA, August 22nd, 2016—From letting the juice run down our faces to beloved family recipes and a myriad of peachisms, Americans clearly have a love affair with peaches. And there is no better way to celebrate the flavors of summer than to honor this iconic fruit with National Eat-a-Peach Day.

While Georgia may be the “Peach State,” it is California’s lush Central Valley that produces nearly 90 percent of all of the Cling Peaches that are frozen or packed in cans, jars and fruit cups so that peach lovers can enjoy those just-picked flavors year-round. Hand-picked at the peak of ripeness and packed within 24 hours, California Cling Peaches offer year- round summer flavor. In fact, many of the restaurants that offer complimentary peach cobbler and slices of pie on August 22nd, often do so thanks to the goodness and convenience of California’s finest.

“I’m from a peach-growing family, so I know that there are only three ways to get a really good peach: out of your own backyard, from your local farmer’s market, or from a can,” says Registered Dietitian Susan Micheli. “National Eat-A-Peach Day is a great reminder that the fresh season is very short and to savor it. To me, the beauty of canned is that you can enjoy a delicious, nutritious peach any time, while supporting a locally grown product.”

Micheli knows her science. Thanks to a study conducted by Oregon State University (OSU) and the Linus Pauling Institute, the California Cling Peach industry has proven what family peach growers have known all along: California canned peaches are nutritionally equivalent to their fresh counterparts, and some nutrients—Folate, Vitamin A, Vitamin C and Antioxidants—increase thanks to the canning process. For more information on the study, visit: or


Founded in 1996, The California Cling Peach Board is a California State Marketing Order, issued in furtherance of the desire of California’s cling peach growers to create an environment that enhances the use of cling peaches through promotion, advertising, consumer education, production and marketing research, establishment of grades and standards, and compilation of industry statistics.


Ginny Hair
Echo Communications
Adrienne Hegarty